Over the weekend I read the on-line August/September Issue of CALF News Magazine. BEEF was the theme for this issue. There are lots of great articles and I found a few facts that I want to share with you.
Current Beef Checkoff Research indicates that 74 percent of Americans think that the positive benefits of beef out weigh the negative. This number is up 5 percent from 2007 and means more people believe in the nutritional advantages beef offers.
Consumers love beef on the grill. Beef has a higher “craveability” score than chicken.
The Beef Industry is working hard to make our product more cooking friendly to the millennial generation. The Beef Checkoff has funded a Beef Innovations Group that is creating convenience type main dishes and meals.
Read more at Beef It’s Not Just for Dinner by: Kristen Brown.
Miss Brown continues with more interesting facts in her Recipes in the 21st Century article.
Millennials are those born between 1980-2000 and there are 80 million of us. The Beef Checkoff program has done a study that reveals 92 percent of Millennials eat beef and are willing to indulge in a great tasting steak dinner.
Millennials crave the great taste of beef, but also want information about the product they eat. 58 percent of Millennials are looking for nutritional information. They also seek knowledge about how the beef they eat is raised and how it affects the environment.
Pinterest is a huge social media platform for young people with the biggest group of users being between the ages of 25 and 34. Kristen notes that this site attracts over 12 million users and 28 percent of frequenters have an annual income over $100,000. 29 percent of Pinners are searching for recipes.
Other articles in the August/September Issue of CALF News include a Small Butcher Shop Entrepreneur in New York City, Carcass Data being collected at Texas A&M University’s Beef Carcass Research Center, the science behind Antibiotic and Antimicrobial Use in Livestock, Human interest stories from Texas and the Sandhills of Nebraska. As well as a trip to Garden City’s Beef Empire Days and the McClellan Consulting Services Annual Seminar.
I hope you check out this quality magazine for great information about our great Beef Industry.